Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable "likes" and "shares" for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are - another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums. This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales"--

Direct marketing. --- Social media. --- Internet marketing.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Disinformation and so-called fake news are contemporary phenomena with rich histories. Disinformation, or the willful introduction of false information for the purposes of causing harm, recalls infamous foreign interference operations in national media systems. Outcries over fake news, or dubious stories with the trappings of news, have coincided with the introduction of new media technologies that disrupt the publication, distribution and consumption of news - from the so-called rumour-mongering broadsheets centuries ago to the blogosphere recently. Designating a news organization as fake, or der Lügenpresse, has a darker history, associated with authoritarian regimes or populist bombast diminishing the reputation of 'elite media' and the value of inconvenient truths. 0In a series of empirical studies, using digital methods and data journalism, we inquire into the extent to which social media have enabled the penetration of foreign disinformation operations, the widespread publication and spread of dubious content as well as extreme commentators with considerable followings attacking mainstream media asfake.

Social media and journalism. --- Fausses nouvelles --- Fake news --- Social aspects. --- Fake news, disinformation, post-truth, social media, digital methods.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.

Nonprofit organizations --- Social media --- Political activity --- Social media. --- Associations sans but lucratif --- Médias sociaux --- Political activity. --- Activité politique. --- Médias sociaux. --- Nonprofit organizations - Political activity --- User-generated media --- Communication --- User-generated content --- Advocacy. --- Attention. --- Big Data. --- Data Science. --- Impact. --- Machine Learning. --- Nonprofit Organizations. --- Online-Offline. --- Social Media Capital. --- Social Media. --- Twitter.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

The protests following Iran's fraudulent 2009 Presidential election took the world by storm. As the Green Revolution gained protestors in the Iranian streets, #iranelection became the first long-trending international hashtag. Texts, images, videos, audio recordings, and links connected protestors on the ground and netizens online, all simultaneously transmitting and living a shared international experience. #iranelection follows the protest movement, on the ground and online, to investigate how emerging social media platforms developed international solidarity. The 2009 protests in Iran were the first revolts to be catapulted onto the global stage by social media, just as the 1979 Iranian Revolution was agitated by cassette tapes. And as the world turned to social media platforms to understand the events on the ground, social media platforms also adapted and developed to accommodate this global activism. Provocative and eye-opening, #iranelection reveals the new online ecology of social protest and offers a prehistory, of sorts, of the uses of hashtags and trending topics, selfies and avatar activism, and citizen journalism and YouTube mashups.

Presidents --- Social media --- Internet and activism --- Citizen journalism --- Election --- Political aspects --- Iran --- History

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Sex and Social Mediaoffers a curious reader an academically informed yet accessible discussion of the nuances of sexual social media and socially mediated sex, giving a much-deserved space to explore the multiplicity and richness of sexual practices online

Sex in mass media. --- Mass media and sex. --- Sexual ethics. --- Sex --- Sex ethics --- Sexual behavior, Ethics of --- Ethics --- Sex and mass media --- Pornography in mass media --- Mass media --- Moral and ethical aspects --- Sex in mass media --- Mass media and sex --- Sexual ethics --- Social media - Psychological aspects --- Social media